After many months of planning, designing, constructing, and installing, our flashy new Downtown store-front is sure to turn a few heads! We enlisted the help of Trend Home Improvements to make our vision a reality with custom painted Hardi-board panels installed with a contemporary metal track system. Randy from Graphics 2 Go worked with us to assemble and install our 12′ brushed aluminum signs and dimensional imageDESIGN logo. We are thrilled with the finished product and would love to hear what you think! If your business facade needs an update, give us a call and we’ll make sure your store-front stands out – and orange is optional!
A lot has happened at Image Design over the last month. Sarah Harwood has left our office to pursue her communications career as a writer instead of a graphic designer. She will be writing web content for the City of Grande Prairie now. We will miss her and her skills as a designer but wish her the best of luck in her new position.
We have been busy creating logos and websites and print collateral. It seems that Grande Prairie’s small business community is really growing lately.
The 2011 Good Eats, Grande Prairie’s Restaurant Guide will also be available in early March. Watch for it at local restaurants, hotels, events and tourism centres. This year we will be active on Facebook and Twitter with lots of draws at the participating restaurants just for checking out the gprestaurants.com website and rating the restaurants you visit!
We are so happy to announce that our contribution as designers for Homes & Land of Grande Prairie has earned our team the 2010 Homes & Land Canada award for ‘Best in Design!’ We’d also like to congratulate our publisher, Bryan Fedoruk for his success with the magazine and for being awarded ‘Publisher of the Year.’ We are proud of our work with the magazine, have formed some great relationships with it’s advertisers, and we look forward to holding these awards for many years to come! Check out the magazine online at HomesAndLandofGrandePrairie.com.
Looking for some creative artistic or cullinary inspiration? While none of the props in this amazing stop animation film are edible, somehow it’s still mouth-watering. Created by PES.
The Dream Home Lottery is a fundraiser that truly makes a difference! In 2011, funds raised will support the QEII Hospital Foundation and the Rotary Club of Grande Prairie community projects.
Image Design was hired to help the Lottery’s online image match its reputation. Big, bold, and luxurious! We launched the new site at the end of 2010. Check it out at WinADreamHome.ca. Online ticket purchasing will be enabled in early January.
Whether you’re a single-person organization or a business that boasts a fleet of vehicles, car or truck wraps are a great way to increase brand awareness at a fraction of the cost of other advertising media:
Outdoor Advertising Magazine said that 96% of their survey respondents thought mobile advertising is more effective than traditional outdoor advertising.
The American Trucking Association reports that 91% of people notice words and pictures when displayed on trucks.
A vehicle wrap typically costs between $1500-$3000 to print and install (depending on the size of the wrap – larger vehicles like buses or trailers cost more) plus the cost of design.
Comparatively, a static billboard ad in Grande Prairie costs about $50/day (approx. $1580/month) plus the cost of design and printing. Advertising on a digital billboard costs about $40/day (approx. $1240/month) plus the cost of design.
If taken care of properly, vehicle wraps can last 3-5 years.
This type of advertising is so effective that many companies in Canada, the States, France, UK and Spain are willing to rent ad space on people’s personal vehicles.
“Clearly,” Outdoor Advertising Magazine explains, “the best advertising campaigns are multi-platform. Outdoor advertising, because of its ubiquity[capacity of being everywhere], low CPMs[cost per impression], and high reach and frequency, should always be part of the media mix.”
Imagine what a vehicle wrap could do for you! Call us to set up a free consultation (780-532-6353).
Look no further! Spoon Sisters has inspiring categories for $10 and under, hostess gifts, pets, green, and pretty much every demographic out there. I particularly like the “home made” cookie stamp! (They say if you order by Dec. 9th, your purchase will arrive by the 24th.)
“Web users behave like wild beasts in the jungle,” says usability guru Jakob Nielsen. “People like to get maximum benefit for minimum effort.” When you’re creating links or subject headers for your newsletters, keep this in mind.
Although it’s often tempting to use word play or witty phrases to be different or intriguing, statistics show that explicitly described links are far more effective. Address users’ immediate needs as quickly as possible, and you’ll end up with happy customers and a more “sticky” site.
“Usage is like oxygen for ideas.” Matt Mullenweg explains, “You can never fully anticipate how an audience is going to react to something you‘ve created until it’s out there.” The moral? Your first release might not be perfect, but if you’re constantly tweaking instead of launching, you’re likely missing the boat. As one commenter put it, “This post is a great reminder to those of us with several dusty ideas in the back room waiting on that ‘one more thing …’”
“Compared to the creator,” Matt continues, “all critics are amateurs. When you make something, if you care about it, you know its shortcomings at a level far above anyone else could ever imagine, and so there’s a stronger temptation to try to preempt every possible problem by building more, and more, and more.”
The Travel Alberta Marketing Excellence (campaign over $5000 category) Alto Award recognizes creative marketing campaigns and projects that encourage travel to, and within, Alberta with budgets greater than $5000.
This year the campaign we created for our client, Alberta Pond Hockey, won first place! They beat Calaway …Park and the Calgary Stampede! “Not only did we want to host the largest pond hockey tournament in Alberta, we wanted to make a statement and showcase our community spirit,” says John Haney, president of the Alberta Pond Hockey Association.
After many months of planning, designing, constructing, and installing, our flashy new Downtown store-front is sure to turn a few heads! We enlisted the help of Trend Home Improvements to make our vision a reality with custom painted Hardi-board panels installed with a contemporary metal track system. Randy from Graphics 2 Go worked with us to assemble and install our 12′ brushed aluminum signs and dimensional imageDESIGN logo. We are thrilled with the finished product and would love to hear what you think! If your business facade needs an update, give us a call and we’ll make sure your store-front stands out – and orange is optional!
